itracEMS | Marketing Effectiveness Services
If you are running a campaign for your business it is essential that you test the marketing effectiveness of the campaign. Campaigns cost a lot of money and it is pointless spending it if you are not going to get the desired results. This is where our services at itracMEDIA come in. We not only provide you with tools for your campaign, we are geared to give you a complete analysis of it as well.
The parameters we use
In order to check on the marketing effectiveness of any given campaign there is a set of guidelines that are used. These include checking on the number of visitors that your site has or the amount of traffic that your site generates, sales summaries, task management and web analysis. Once we have gathered the information that we require we present it to you in the form of simple reports that you can understand with ease.
Fine tune your campaigns
The most important benefit of using our marketing services to study your campaigns is the fact that you can check on how they progress. With these services of ours you can now monitor and study each campaign, deciding on which ones work and which ones don’t. You can devote more attention to the ones that do and you can either fine tune the ones that don’t or you can do without them completely.
Using our services to check on the marketing effectiveness of your current running campaigns can save you a lot. In terms of money, the campaigns that are ineffective can be stopped immediately thereby keeping you from spending any more on them. In terms of resources, your team can now focus on the campaigns that actually work and make them bigger and better. This of course will lead to results that are better than you would have expected.
Is there a future use?
You might wonder if the marketing services that you have used for you current campaign are of any use to you in the future? The answer is yes! All of our services create long term value. When we evaluate your marketing campaign, we give you a complete in-depth analysis of how your campaign is doing including what are the problem areas if there are any. This will help you and your team design and improve all future campaigns accordingly.