itracEMS | Email Marketing
Our email marketing software allows you to track personal behaviour in a way that goes far beyond the industry standard (which merely offers up rudimentary data like the number of click-throughs, or the number of unsubscriptions).
Sure our system does that, but it also does a whole lot more: we track digital footprints so you know exactly what each person does after they click-through — what pages they went to, when they did it, and how much time they spent on each page.
It’s a deeper understanding of each consumer; you get insight to their triggers, interests and “hot buttons.” It’s unique to itracMEDIA and it’s the personal information your sales team needs so they can focus their efforts and understand specifically how to turn interested prospects into loyal customers.