itracMEDIA Inc.

Drees Homes

Oct 28, 2008 09:01 ET

itracMEDIA Selected as Official Supplier of Marketing CRM Software Solutions for Drees Homes

"America's Best Builder" embraces innovative marketing channels to strengthen leadership position

TORONTO, ONTARIO--(Marketwire - Oct. 28, 2008) - itracMEDIA, a leading developer of email marketing software and CRM technology, has been selected as official supplier of marketing CRM software solutions used by Online Sales Counsellors with Drees Homes, "2008 America's Best Builder" as recognized by Builder Magazine.

"We conducted a thorough assessment of CRM software solutions within the real estate marketing industry and itracMEDIA is hands-down the best solution available," said Aaron C. Tackett, National Sales Director, M.I.R.M., C.S.P. "Their technology is superior and they have a proven success ratio. Our Online Sales Counsellors are really excited about the opportunity to use their product."

A Toronto-based marketing CRM software company, itracMEDIA's innovative technology is relied on by over 45 of North America's top developers, comprising almost 250 separate development projects. Specializing in real estate e-marketing, itracMEDIA's email marketing CRM software enables developers to captures leads, identify hot prospects and conduct lead scoring while saving time and boosting overall sales.

"We're ecstatic to be working with market leader Drees Homes to help boost their CRM requirements," said Justin Parker, itracMEDIA's co-founder and Managing Partner. "It was a rigorous selection process; they are extremely methodical when selecting a best-of-breed partner and we are honoured itracMEDIA is their e-marketing company of choice."

Each of Dress Homes' ongoing developments now has its own website. Through user sign-in on the website, itracMEDIA's technology tracks a potential buyer's site usage, monitoring which pages are viewed, how long they are on the site, the number of times that person returns and much more. itracMEDIA then transforms this information into a unique lead scoring system that provides proven insight into top-line prospects.

"In the end, Drees Homes' decision came down to our outstanding lead scoring analytics," explained itracMEDIA's Justin Parker. "Our software has enabled their Online Sales Counsellors to focus on key leads and conversion prospects. Real estate is a highly competitive and challenging industry, and Drees Homes has continued to succeed in spite of current market conditions. This partnership provides them with another tool to make them even more competitive in the future."

About itracMEDIA

itracMEDIA Inc. is a leading developer of email marketing CRM software that helps generate lead scoring and conversion. Their solutions help increase web traffic; deliver targeted, automated e-marketing messages; track prospect behaviour, activity and interest; maximize traffic conversion; and measure campaign results.

About Drees Homes

Headquartered in Fort Mitchell, Kentucky, Drees Homes is prolific developer of new homes throughout the United States. Recently named "2008 America's Best Builder" by Builder Magazine, they were bestowed this award thanks to their operational stability, excellence in design and construction, customer satisfaction and community service.

For more information, please contact

Justin Parker
Managing Partner
(416) 364-9444