itracEMS (Email Marketing System) Marketing Automation System Overview

Login to itracEMS from any computer with an internet connection, to perform a wide variety of sales/marketing & CRM functions.

example of Marketing Automation with itracEMS

Email Marketing System (EMS)

itracEMS iProfile

The itracEMS iProfile, maintains a history of online, as well as offline activity, relating to this contact. Add notes, send email, rank contact and track behavior, then pass to purchase list.

itracEMS (Screen shots –Segmentation and Email)

Segment list: based on desired criteria i.e. registration data, Web or Email activity/response

Instantly create: Email or Direct mail campaigns, Precisely targeting individuals with relevant messaging

Sales & Data Tracking and Reporting

Generate Live Data and Sales Summary Reports on the Fly…

Incorporate into your Monthly/Weekly sales reports

Lead Score Hotlist Reporting

Generates Real time Lists: Which of my prospects are visiting my Web Site and viewing my emails?

You will see several scores for each contact. The total ‘score’ (right column) is calculated by itracEMS, taking into account a number of factors including Email score (# emails clicked) and Web Score (# pages visited)

iProfile Lead Score Hotlist details.

The details page will tell you how this lead found
your website in the first place.

The details page will tell you exactly what page the contact visited, and for how long. In real estate marketing prospects top activity is researching floor plans, as in this example.

itracEMS XML Integration with your backend database applications

Step 1. Online or offline media buy, major search engines and portals.

Step 2. Collect your leads into itracEMS from all lead sources.

Step 3. Manage leads to sale or conversion with itracEMS.

Step 4. Pass purchaser data to your back end contract, or accounting software, via XML.

itracEMS Marketing Automation Example (Search Marketing / SEO / PPC)

Step 1. Drive traffic from Search Engines, to your web sites.

Step 2. Match landing pages to (keywords) topics of interest.

Step 3. Automate lead capture, and distribution with itracEMS.