itracMEDIA Case Study | Empire Communities & the itracEMS platform

Building a better platform.

Problem

Empire Communities, an award-winning residential an commercial builder in Southern Ontario, had approximately six high-rise and six low-rise projects in various stages of development, and three new projects set to launch in the coming months.

They were experiencing customer-relationship-management issues across the company, as well as media-spend tracking issues relating to active campaigns. They were running a web-based CRM platform, a competing product to the itracEMS system, in their sales centers. The system they were using was causing a lot of headaches for the sales staff, and it was not intuitive or easy to use.

Solution

Empire replaced their previous CRM platform with the itracEMS (Email Marketing CRM platform). Our platform was much easier to use, was easy to set up, featured better analytics and tracking capabilities, and offered a variety of additional uniques feature which Empire found compelling.

Once itracEMS was implemented across the sales centers, all the walk-in, web-registration and third-party leads would automatically flow into the itracEMS system. Empire sales people in their various sales centers across southern Ontario could access their leads and contacts via any computer with an internet connection.

The itracEMS tracks all leads through the sales process. It allows Management Reporting and Analytics; and it incorporates one-to-one Web Tracking Behavior, Email Tracking, Lead Scoring, Task-Management Tracking and a variety of custom reports specifically for Empire’s management team.

Results

As of early 2009, Empire Communities has continued its accent to be one of the most successful Canadian builders of new homes and condos. The company consistently launches and successfully markets top-notch development projects (for example, Fly Condos and The Modern) in the very challenging 2009 sales environment.

itracEMS has been integrated across the Empire sales organization, and customized in a number of ways, to meet Empire Communities unique goals and objectives. The Email Marketing, Web Analytics tracking, and Lead Scoring capabilities of the itracEMS have helped Empire sales teams stay a step ahead of the competition by taking advantage of a deeper knowledge of the customer base.

In addition, the ease of implementation and use has been tremendously valuable in training new staff and teams, as sales centers scale up and down according to each phase of the project marketing plan.

Many custom reports and features have been layered on the itracEMS platform to provide Empire management with the KPIs (key performance indicators) they require to maintain a clear path to meet their business sales and marketing objectives.