Developer of luxury condominums. High profile GTA projects include The Ltower, London on the Esplanade, Peir 27 and Aria.

Location - Toronto Ont Canada

The Problem - Mid 2006 Cityzen was developing a number of high profile GTA condominium projects in various stages of the sales and marketing process.. The shear volume of communications relating to sales and marketing activities was overwhelming for Cityzens administrative staff. The wide array of vendors contributing to the various projects was adding to an already strained communication channel.

The itracMEDIA Solution - Mid 2006 itracMEDIA was engaged to help Cityzen sort out a number of their marketing communication challenges.

Step 1 -LEAD MANAGEMENT - The itracEMS system was immediately connected to the registration form of all the Cityzen condo websites (including: www.theltower.com , www.cityzen.ca , www.londoncondos.ca , www.sophiacondos.ca and many others) This enabled lead distribution automation to ensure all leads were being directed to the proper sales and marketing professionals for timely follow up. Once leads were being captured into the itracEMS, sequential eCommunications including eWelcomes, and eBlasts, were initiated to drive awareness, branding, and traffic to the websites, and sales centers.

Step 2 – WEBSITES - Condominium websites were consolidated onto the itracMEDIA web hosting and maintenance platform. This enabled the itracTEAM to take over web site updating and maintenance across the various projects, solving and enormous headache for the Cityzen. With so many projects and vendors, agencies, etc., one point of contact for web issue resolution proved to be a great time/energy saver for Cityzen.

Step 3 – SEARCH MARKETING - itracMEDIA initiated Search Engine marketing programs for a number of Cityzen projects to support active media campaigns for new project launches as well as inventory close out sales. Search Engine marketing proved to be the most effective form of media spend helping to sell out the The L Tower (a high profile downtown Toronto project) in the first week of sales, before the Sales center was even constructed.

Empire Comunities - Award-winning builder of low-rise and high-rise residential, and comercial in Southern Ontario market.

Location - Markham Ontario Canada

The Problem – Late 2006 Empire Communities had approximately 6 high rise and 6 low rise projects in various stages of development, and 3 new projects set to launch in the coming months. They were incurring a significant cost for website maintenance relating to the volume of updates required for all these active projects. They we also experiencing some customer relationship management software issues across the company as well as a media spend tracking issues relating to active campaigns.  

The itracMEDIA Solution - Late 2006 itracMEDIA was engaged to help Empire Communities sort out a number of their marketing communication and CRM software challenges.

Step 1 – The www.empirecommunities.com portal was consolidated onto the itracMEDIA web hosting and maintenance platform. This enabled the itracTEAM to take over web site updating and maintenance across all of the Empire Communities projects. The benefit was a highly technical team managing the site, facilitating faster more cost effective turn around for sit updates and modifications.

Step 2 - The itracEMS system was immediately connected to the registration form for all Empire Communities projects. Sales centers were set up with itracEMS accounts for customer relationship management purposes. Web analytics, and email campaign management was all set up on the itracEMS platform to consolidate sales marketing process into one software platform.

Step 3 – itracMEDIA initiated Search Engine marketing programs for a number of Empire Communities projects to support active media campaigns for new project launches as well as inventory close out sales. Search Engine marketing proved an effective form of media spend helping to sell out the Beyond the Sea Condo (a high profile West End Toronto project) in the first week of sales.

Caribe Homes - Recognized as South Florida’s number one family owned new home builder.

Location - Homestead Florida USA

The Problem – Early 2006 Caribe Homes had 4 new home projects in various stages of development, and 1 new project launching in the coming months. They were also facing a tough sales environment in the competitive south Florida market. They were incurring a significant cost for website maintenance and were experiencing some customer relationship management software issues across the company as well they had no analytics/reporting capability related to marketing.

The itracMEDIA Solution - Late 2006 itracMEDIA was engaged to help Caribe Homes sort out their website and lead management/CRM software problems, as well a add analytical incites to the marketing process.

Step 1 – The www.caribehomes.com portal was migrated onto the itracMEDIA web hosting and maintenance platform. Web analytics and the itracEMS were incorporated into the flash heavy site. A number of technical and creative improvements were made to the website which had been causing headaches to Caribe before itracMEDIA involvement.

Step 2 - The itracEMS system was immediately connected to the back end of the www.caribehomes.com portal. Sales centers were set up with itracEMS accounts for customer relationship management purposes. Caribe’s previous lead management sales center software was proving to be to limited for Caribe Homes requirements. Analytics reporting, and email campaign management was all set up on the itracEMS platform to consolidate sales marketing process into one software platform.

Step 3 – itracMEDIA initiated Search Engine marketing programs for a number of Caribe Homes projects to support active media campaigns for new project launches. Search Engine marketing proved an effective form of marketing driving many leads to Caribe’s sales force in the tough South Florida market.

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