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Real
Estate Muskoka Bay Search Campaign - Freed Development Inc.
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iTrac
Media was engaged to promote Muskoka Bay via search engine
marketing during the summer of 2005.
Background:
In the summer of 2005 Freed Development was launching the
Muskoka Bay project and was looking for increased exposure
in the Ontario market place.
Our
Solution:
Search Marketing with Google
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Multiple search engine marketing campaigns were
set up for the project. We developed a keyword matrix
of several thousand keywords, and keyword combinations,
to ensure maximum exposure one popular search engines.
Every potential prospect, researching cottages, or looking
for a cottage, in Ontario, would be presented with the
Muskoka Bay project.
The
website was configured with iTrac analytics. This
package allows us to incrementally increase the
effectiveness of the campaign on an ongoing basis. By
continually reviewing traffic and conversion patterns
on the web site, this process ensures we are maximizing
conversions and lead generation on a daily basis from
all lead sources.
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Results:
Traffic: 1,149,
Impressions:
496,691, Average
cost per click $0.15, Average
positioning on google 2.7
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