itracMEDIA inc.


	Real Estate- Condos and Lofts eMarketing Case Study

Brad Lamb Realty Inc. eCampaigns

Project Description: itracMEDIA was engaged to promote Brad Lamb Realty Inc. via an eCampaign. Lamb is Southern Ontario’s leading seller of lofts and condominiums in southern Ontario, concentrated primarily in the Toronto market.

Our Solution: Search Marketing + Analytics = Accelerated lead generation for Brad Lambs sales team.

Multiple itrac search engine marketing campaigns targeting individuals looking for Condos on lofts in the Southern Ont. market. We developed a keyword matrix of several thousand keywords, and keyword combinations, to ensure maximum exposure on popular search engines. Every potential prospect, researching lofts or condos, or looking for an agent, would be presented with Brad Lamb Realty Inc.

itrac analytics. allows us to incrementally increase the effectiveness of the campaign on an ongoing basis. By continually reviewing traffic and conversion patterns on the Brad Lamb web site, this process ensures we are maximizing conversions and lead generation on a daily basis from all lead sources.

Results: Enviable.

•	Offline, brand-building spending, combined with online search campaigns resulted in a dramatic increase in click-through rates (as a percentage of impressions).
•	The prospect acquisition rate was actually 5% - 10% of searchers compared with a more typical 2%-3% for less established local brands.
•	5% click-through rate (significantly higher then the average search campaign) yielded 5000 additional warm prospects visiting Brad Lamb web site per month.

Net-net, the campaign yielded a very high ROI when compared with comparable offline marketing spending.